The EJO had been working with local tenants in run-down properties and soon started to notice some patterns. The EJO began to collect public data on the properties with the most violations. As the collected data grew in size, the EJO examined various ways they could visualize the data making it clear and understandable to all concerned. They tried various mind-mapping and organization-charting software but to no avail — the complex ties they were discovering just made the diagrams hopelessly unreadable. They turned to social network analysis [SNA] to make sense of the complex interconnectivity.
So it turns out that social networks do have some use beyond selling us as products.