Frank Lloyd Wright Did Care


A Wright house isn’t a build­ing, it’s a philo­soph­i­cal text about fam­ily, nature and land­scape. An inglenook is impor­tant — it draws fam­ily and friends into con­ver­sa­tions. Views into the sur­round­ing land­scape are impor­tant — they con­nect us to nature An Apple prod­uct isn’t about but­tons and screens, it’s about elim­i­nat­ing bar­ri­ers between the user and what the user chooses to care about when using the device.

The proof that Frank Lloyd Wright cared is that he sold houses in every decade from the 1890s to 1960s. The proof that Steve Jobs cared is not found in the fact that Apples sells mil­lions of prod­ucts, but that Apple sells mil­lions of its prod­ucts to peo­ple who already own Apple prod­ucts.

[Link to Frank Lloyd Wright Did Care]