After growing at an insane pace for nearly five years, in 1983 Autodesk as a company had disintegrated to the point that it was nearly dead. The company was confused and without vision, and its customers were starting to lose faith. A software engineer named John Walker wrote the letter below, called The Crisis Letter, and it provided the necessary shock to get the company back on its feet.
Something that we all architects and planners use almost didn't exist. Inspiring stuff.
[Link to The Year Autodesk Almost Died]