"The area is part of the “Special Midtown District” that has its own distinct zoning code. Part of the mission of these regulations is to preserve and protect the “unique combination of building scale, large illuminated signs and entertainment and entertainment-related uses” that are central to Times Square’s history."
Ever wonder why Times Square, New York is the way it is? Surprisingly, you can blame the zoning laws that forbid any kind of tasteful restraint and subdued advertising.
[Link to Why Times Square is the way it is]