Reinventing College Towns


Colleges could maximize their real estate and financial position if they can bring in boomers as full or part-time residents. This is true not only in metropolitan areas but in broad parts of the country including the rural south, Midwest and places like Pennsylvania. Many boomers do not view retirement as a permanent vacation but as a place to start a “second life.”

Joel Kotin writes on the need to reinvent college towns to take advantage of emerging demographic trends that are highlighted by an increasingly vital aging population.

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