Reaching Beyond


“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”

—Dr. Paul Polak, International Development Enterprises

Looking beyond our usual perspectives can not only be enlightening but also mighty useful for sections of populations that have escaped our attention thus far. The National Design Museum in New York is hosting a Design for the other 90% exhibit. Another set of designers called themselves Designers without Borders. Interesting stuff [via].