Design for Phare Tower

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In spite of the perceived purist architecture tradition in Paris, it has seen innovative designs like the Pompidou Centre, Fondation Quartier, and of course, the Louvre Pyramid. And now, the design for “Phare” Tower (Lighthouse) part of the redevelopment of the business district, La Défense has been revealed. Quite dramatic. Should I mention that this design beat design entries by Norman Foster and Rem Koolhaas?