Feedback before Experience

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In the brick-and-mortar realm, the plan is for the first Aloft inn to open sometime in 2008, catering to active, urban 30- to 50-year-olds. But the real-world lodge will be preceded by a 3D cyberversion designed to prompt feedback from virtual guests and help guide the earthbound endeavor.The development is a collaboration involving brainstorming sessions, weekly conference calls and the e-mailing of images back and forth between Starwood, ElectricArtists and The Electric Sheep Company, the 3D-design company ElectricArtists chose to build the cyberversion of the Aloft.

Interested parties, real and avatar, can get an early glimpse of the cyberinn at the virtualaloft blog. Electric Sheep is maintaining the blog to track progress and provide a glimpse into the digital construction process of scripting and graphics [source].

Is this SimCity for real or simply taking the feedback loop a bit too far?

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