“Try this experiment. Go knock on someone’s door in West Oakland, Watts or Newark and say: ‘We gotta really big problem!’ They say: ‘We do? We do?’ ‘Yeah, we gotta really big problem!’ ‘We do? We do?’ ‘Yeah, we gotta save the polar bears! You may not make it out of this neighborhood alive, but we gotta save the polar bears!’ ”

Thomas Friedman writes about including the minority low-income populations in the ‘green movement’. Imposing conservation and sustainability on people usually doesn’t work. Rather you have to make the case that it is beneficial to them in the long run. Only then will they listen. Just like the corporations listened when it affected not only their image but also their bottomline.