But the culture of Foster and Partners (as it was then called) was different from firms in Silicon Valley with one notable exception – Apple, the place that combined geek business inventiveness without its reputation for poor aesthetic sensibility. Perfecting the model of selling design that is compatible with big business, Foster simultaneously grew one of the largest architecture practices in the world while still winning awards for design excellence. The secret was to design buildings like the limited edition, invite only Porsches that Foster drove and fellow Porsche drivers would commission them.
More alike than you would imagine.
[Link to Norman Foster and Steve Jobs]