“Serero Architects have won the open competition to redesign any of the Eiffel Tower’s public reception and access areas as a celebration of the 120th birthday of Gustave Eiffel’s original creation” [source]. Don’t worry, the installation is temporary in nature and won’t modify the original structure in any way. But Eiffel Tower, one of the world’s recognizable icons itself was supposed to be a temporary structure [for the World Fair].